Articles on The Airline Offer

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The powerful effect of goal convergence on the air offer

By | on 06, Feb 2018 |   The Airline Offer

For airlines, one of the biggest barriers to innovation is a lack of control over their most valuable, soft asset - the offer. Decades ago, airlines abdicated much of their control over flights, inven[...]

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Are you ready to transform your airline offer?

By | on 26, Jan 2018 |   Challenging the Status Quo The Airline Offer flx-disrupt

Many industries are burdened by legacy technology and processes that no longer make sense in the current context. This makes for fertile ground for disruption. Consider what happened to mobile operato[...]

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Air Shopping and Pricing - What's Going On?

By | on 16, Nov 2017 |   Dynamic Pricing for Airlines The Airline Offer

A Note on Native Complexity The shopping request is for the 100 cheapest fares from a search of 50 inbound and 50 outbound flights. The search involves 2500 flight combinations, which require 600,000 [...]

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Why the Airline Offer is a Big Deal

By | on 22, Sep 2017 |   Airline Merchandising IATA NDC The Airline Offer Airline Distribution

“The offer is the airline's biggest asset.” ~Jim Davidson, CEO, Farelogix. Traditionally, airlines create products at static price points in the PSS and then distribute them through different channels[...]

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Getting Some Professional Help

By | on 08, Jun 2017 |   Challenging the Status Quo The Airline Offer

It’s amazing how, over the years, so many people have said to me, “Jim, you really need to get some professional help.” I never really understood what they meant by that, but maybe someday I will. Thi[...]

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Airline Executives - Take Control Soon or Risk Losing It (Again)

By | on 01, Jun 2017 |   Technology The Airline Offer Airline Distribution

It’s an understatement to say that we are living Moore’s law in terms of the pace of technological change. The adoption of smart, wearable technology, and voice-controlled systems — and the fact we ca[...]

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Airlines Embrace the Offer at Farelogix Symposium

By | on 27, Apr 2017 |   The Airline Offer

More than 90 people converged on Miami earlier this month for the Farelogix “Controlling Your Offer Symposium”. This was the industry’s first event dedicated to technology for airline-controlled offer[...]

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WestJet Takes Control of its Offer with FLX Shop & Price

By | on 05, Apr 2017 |   The Airline Offer News Customers

Late last year, we announced the addition of FLX Shop & Price to our Airline Commerce Gateway. FLX Shop & Price is our purpose-built shopping, offer, and pricing engine to handle NDC-aligned shopping,[...]

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How Can Airlines Take Control of Their Offer and Be the Single Source of Truth?

By | on 17, Mar 2017 |   The Airline Offer

Previously, I discussed that airlines must be the single source of truth. The question is how do you get there? Existing airline technologies and processes are perhaps the biggest challenge. Legacy sy[...]

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Your Organization is the Single Source of Truth

By | on 16, Mar 2017 |   Technology The Airline Offer Single Source of Truth

To succeed in today’s hyper-connected customer environment, you must be the single source of truth, dynamically determining and delivering your best offer, in real time, through any channel.

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