For some time, industry observers have contended that airline retailing in Asia is lagging behind other markets, such as the US and Europe, where many Full-Service Carriers (FSCs) have unbundled their fares and are reaping gains through ancillary merchandising. With eight out of 11 Skytrax five-star airlines based in Asia, is airline retailing here really behind the curve?
Shouldn’t we see the superior customer experience and brand offering as a strategic advantage and not something that should be unbundled? Moreover, what are the unique airline retailing opportunities for Asian Flag Carriers?
Having lived and worked in Asia for more than a decade, I will shed some light on the topic and share my take on airline retailing in Asia in this paper.
Download "It’s all about the customer: Are Asia’s Flag Carriers really behind the curve in airline retailing?" to learn about:
The unique market dynamics of the region
The strategic value of the all-inclusive fare in Asia
The retailing opportunity for Asian Full-Service Carriers.