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FLX Disrupt 2018: Showcasing the Transformation of the Airline Offer

Last month’s FLX-Disrupt event saw more than 100 airline executives representing 30+ major airlines converge on Miami, Florida for two days of presentations, panel sessions, and networking. Airline speakers, Farelogix experts, and industry thought-leaders explored a comprehensive range of topics from new generation revenue management, merchandising, and pricing, to the future of the PSS and the GDS’ evolving position on IATA NDC. The event was guided by the considerable expertise of M.C. Henry Harteveldt.


Particularly memorable was a ‘world-first’ live demo of Lufthansa Group’s new dynamic pricing capabilities, presented by Head of Revenue Management & Distribution Strategy and Business Intelligence at Lufthansa, Christian Popp and Andreas Ochse, ‎General Manager Technology at AERTiCKET.


Highlights included case studies from American Airlines, United Airlines, Emirates, WestJet, Aegean Airlines, and Hawaiian Airlines, and panel discussions with Qantas, Virgin Atlantic, and Alaska Airlines.

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Farelogix CEO, Jim Davidson, used FLX-Disrupt 2018 to launch a new program in collaboration with Florida International University dedicated to the study and implementation of advanced predictive analytics for the airline industry, using machine learning and artificial intelligence (AI).

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Delegates were not only immersed in strategy and trends, but also had the opportunity to learn about more about Farelogix revolutionary offer engines and see dynamic pricing and merchandising demos in action.


FLX-Disrupt 2018 closed with a panel on GDS adoption of IATA NDC featuring Sabre, Amadeus, and Travelport, with IATA NDC head, Yanik Hoyles moderating the tough questions received from airline delegates.

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In all, every attendee left with new insights that had them re-thinking their airline’s offer, and an eagerness to explore new paradigms in dynamic pricing, merchandising, and NDC distribution. With many acknowledging that the event was the best one they had ever attended, the team at Farelogix is already starting to plan for 2019.