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Farelogix adds new executives to the leadership team

We are thrilled to share that the following two executives have joined our leadership team. Mark McDonald has joined Farelogix in the role of Director, Asia Pacific, and Jeff Mathew is our new Vice President of Solutions Strategy.

So that you can get to know these two new additions to our team, we’ve included some background info on both below.

Jeff Mathew, Vice President of Solution Strategy

Jeff Mathew has been appointed to lead the Farelogix Solutions Strategy group, which provides solutions and technical consultancy for complex customer implementations, such as the deployment of multiple FLX offer engines within an IT stack. In addition, Jeff oversees a team of solutions architects, the Quality Assurance team, and the Project Management Office. He is currently focused on spearheading the agile transformation and multi-cloud strategy for Farelogix. In turn, this will bring new technologies and processes to ensure a consistently high standard in the quality of products and services Farelogix delivers to its customers.

Jeff brings a unique perspective to the Farelogix leadership team, not only as someone with extensive airline and travel industry experience, but as a past customer and ‘super user’ of our FLX Merchandise solution. He has a deep understanding of technology and an innate ability to overcome roadblocks. Leveraging his expertise in change management, he will implement new processes to ensure a consistently high quality of product. His work in client engagement will also support the development of training materials that enable knowledge transfer to our clients and facilitate the rapid deployment of our solutions.

Jeff is an innovator and leader in the travel industry, and has extensive experience managing high level projects in the airline and hospitality sectors. Most recently, he was CTO at PlacePass, an online travel marketplace. Prior to that role, Jeff had a 15-year tenure with United Airlines, including nine years with Continental Airlines, where he held a number of development and technology roles. As the airline’s Director of e-Commerce and Merchandising, Jeff was responsible for more than $15B in annual revenue through United’s e-commerce channels, and oversaw the solutions architecture and implementation of FLX Merchandise in the carrier’s technology stack.


Mark McDonald, Director, Asia Pacific

Hong Kong-based Mark McDonald is a digital business and technology strategist, with more than 17 years’ experience supporting business development initiatives, and large business and IT transformation programs across a number of markets, including the airline industry. As Farelogix Director, Asia Pacific, Mark will lead our broader expansion into the Asia Pacific market. This includes growing the Asia Pacific team – which is currently based in Sydney, Australia and works closely with Farelogix customer Qantas.

Mark has a deep understanding of the airline industry and cultures within Asia, and will work with the leading carriers in the region to support the development of new distribution strategies and revenue generation opportunities.

Prior to joining Farelogix, Mark was Regional Director, Asia Pacific at OpenJaw Technologies where he was charged with business development and consulting to industry-leading airlines in Hong Kong, Korea, Taiwan, and Thailand on their distribution, airline commerce, and travel retailing strategies. He also represented the company’s participation in the IATA Advisory Forum. Prior to that role, he consulted with airlines on NDC and ONE Order initiatives. Mark also held a number of thought leadership positions with Cathay Pacific focused on retailing, sales and marketing, CRM, and e-commerce. Early in his technology career, Mark held technical roles with industry leading technology and telecommunications companies such as Microsoft, Oracle, and Huawei.


Workshop: Accelerating Offer Transformation in Asia

On Tuesday, February 26th from 2pm – 6pm, Mark will be leading a workshop at the Conrad Hotel in Singapore that will examine how Asia airlines can benefit from new generation offer management strategies, including airline-controlled distribution, dynamic fare pricing, and data-driven merchandising. Additional information as well as registration details are available online.

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