Articles on The Airline Offer

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Air Shopping and Pricing - What's Going On?

By | on Nov 16, 2017 |   The Airline Offer Dynamic Pricing for Airlines

We've seen significant interest in new generation Air Shopping and Pricing engines in recent times. What has generated this interest? What does it take for airlines to present the customer with the ri[...]

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The Offer is a Big Deal

By | on Sep 22, 2017 |   The Airline Offer Airline Distribution Airline Merchandising IATA NDC

“The offer is the airline's biggest asset.” ~Jim Davidson, CEO, Farelogix. Traditionally, airlines create products at static price points in the PSS, and then distribute them through different channel[...]

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Getting Some Professional Help

By | on Jun 08, 2017 |   The Airline Offer Challenging the Status Quo

It’s amazing how, over the years, so many people have said to me, “Jim, you really need to get some professional help.” I never really understood what they meant by that, but maybe someday I will. Thi[...]

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Airline Executives - Take Control Soon or Risk Losing It (Again)

By | on Jun 01, 2017 |   Technology The Airline Offer Airline Distribution

It’s an understatement to say that we are living Moore’s law in terms of the pace of technological change. The adoption of smart, wearable technology, and voice-controlled systems — and the fact we ca[...]

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Airlines Embrace the Offer at Farelogix Symposium

By | on Apr 27, 2017 |   The Airline Offer

More than 90 people converged on Miami earlier this month for the Farelogix “Controlling Your Offer Symposium”. This was the industry’s first event dedicated to technology for airline-controlled offer[...]

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WestJet Takes Control of its Offer with FLX Shop & Price

By | on Apr 05, 2017 |   The Airline Offer News Customers

Late last year, we announced the addition of FLX Shop & Price to our Airline Commerce Gateway. FLX Shop & Price is our purpose-built shopping, offer, and pricing engine to handle NDC-aligned shopping,[...]

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How Can Airlines Take Control of Their Offer and Be the Single Source of Truth?

By | on Mar 17, 2017 |   The Airline Offer

Previously, I discussed that airlines must be the single source of truth. The question is how do you get there? Existing airline technologies and processes are perhaps the biggest challenge. Legacy sy[...]

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Your Organization is the Single Source of Truth

By | on Mar 16, 2017 |   Technology The Airline Offer Single Source of Truth

To succeed in today’s hyper-connected customer environment, you must be the single source of truth, dynamically determining and delivering your best offer, in real time, through any channel.

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How are Dynamic, Personalized Offers Changing Our Industry?

By | on Mar 09, 2017 |   The Airline Offer Airline Merchandising

  In my last post, I told you how technology is changing your conversations with hyper-connected customers. I also promised to tell you what your biggest asset is. You might think your biggest asset i[...]

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Airline Controlled Offers - Will Your PSS Allow Them?

By | on Feb 16, 2017 |   The Airline Offer Airline Distribution Challenging the Status Quo

Of course it’s hard to believe that we even have to Ask the Question as to whether or not the major PSS’ will allow their customers to innovate. After all, it is a “customer is always right” relations[...]

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Airline Marketplace Inefficiencies

By | on Dec 01, 2016 |   The Airline Offer

I’ve been thinking quite a bit about how inefficient our airline marketplace really is, and how it continues to heighten consumer stress and add unnecessary costs for both airlines and their customers[...]

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What are the Elements of an Airline Offer?

By | on Nov 17, 2016 |   The Airline Offer

Airlines are beginning to rally around the idea that they need to be able to create and control their offers. This is not only the very premise from which NDC was born, but it’s also the new airline o[...]

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