In some ways we (the industry we) are so predictable. I am referring to the very recent breaking news from Abu Dhabi that the IATA membership has directionally endorsed and approved that the organization is moving ahead with its NDC initiative. For those of you not familiar with this particular acronym, it stands for New Distribution Capabilities.
And, as quickly as those voting for the NDC initiative to move forward could drop their hands back into their laps, we see two industry groups—ASTA and Business Travel Coalition (BTC)—publically coming out against NDC. It’s almost as if this reaction was planned ahead of time… (Let’s see, the vote was Thursday morning, October 18, Abu Dhabi time, that’s 9 hours ahead of EST. Tnooz published on October 18 at 8:24 am ET and The Beat published its story at 7:24 pm ET, so if I carry the 1, I get… I don’t know. I was always bad a math. But the point is, this denunciation of NDC was all ready to go before it was even voted on.
For those of you that didn’t have the chance to read the articles, allow me to summarize (in my own words, of course)… “NDC is bad, we don’t really know what it is, but we know it is bad, so stop doing this bad thing!” Read the rest of this entry »