I just got back from GBTA, where it was really nice to see some old friends and meet some new ones. Hearing Jewel’s story at lunch was absolutely fantastic, and she can still belt out the songs. The sessions I attended were fairly informative, but I will say it was interesting to see that all of the push back and anger that was once directed towards Direct Connect has found some additional new friends with Open Bookings and IATA’s NDC.
And on the topic of NDC, could Sabre and BTC be any more off the mark? Sabre was either intentionally misleading GBTA attendees or they have been reading their own NDC propaganda for so long that they actually believe it. In either case, the misinformation campaign against NDC was alive and well throughout the conference: Travelers will have to provide all their personal information! Bookings will all be made outside of the GDS! Trip servicing will be impossible! And by the way, BTC did go way too far in making their subtle yet pointed connection to NDC and terrorism. Haven’t we learned yet that fear mongering is just kind of shameful and bad for everyone?
Anyway, during one general session moderated by Philip Wolf (the PhoCusWright legend), he asked the audience—measured informally through applause—whether NDC will be good, indifferent, or bad for the industry. You can imagine after two days of various people pontificating on “the ills” of NDC, the overwhelming applause was for bad for the industry. At that point Philip stated that he conducted a similar poll back in 1995 about whether the Internet would be used for travel and got a similar response… Okay, so GBTA is not a good leading indicator of industry trends or technology. Read the rest of this entry »