I started reading Sabre’s comment to the DOT regarding IATA’s Resolution 787 (NDC) on the airplane the other day. It only took a few paragraphs for me to realize that their comment was not really about NDC, but rather a defensive commentary insisting they can—or will at some point in the future be able to—do everything when it comes to providing airlines with the distribution technology airlines and travel agencies desire. OK, but “the lady doth protest too much, methinks.”
So Sabre, in its comment to DOT, rather than commenting on the merits or shortcomings of Resolution 787 like everyone else did, submitted a voluminous 77-page document outlining how they can—whoops, I mean, will at some point in the future be able to—do everything the airlines, travel agencies, corporations, and consumers want. It makes me think of petulant 5-year-olds arguing on the playground. “Can not!” “Can too!”
Much of their comment includes screenshots. Hey, I like pictures as much as the next guy, and we even submitted some pictures in our DOT comment, but in the end it is not about pictures or even demos. It’s about real product capabilities and value creation. In their comment, Sabre referenced a demo they gave at the DOT’s Advisory Committee for Aviation Consumer Protection as proof that they already have all these great distribution capabilities. I was at that particular meeting at the DOT and witnessed the Sabre demo. Now, I know Sabre likes to call Farelogix products that have been in production for years mock-ups, so I won’t use that term, but words like prototype, untested, and unproven did come to mind as I was viewing that Sabre demo in DC. So, Sabre, I will take your assertions with a grain of salt—a big, giant saltlick-sized grain of salt. Read the rest of this entry »



