Articles on Airline Merchandising

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Trends, Ideas, and Musings to Kick off the New Year: The Final Chapter

By | on Jan 21, 2020 |   Airline Merchandising Dynamic Offers

Last week, thought leaders across the Farelogix organization shared their ideas and predictions on the future of airline commerce. In the final chapter of this series, Mark McDonald and Manish Nagpal [...]

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Dynamic Fare Pricing and Advanced Merchandising - How LCCs Can Tackle Declining Yields

By | on Jul 31, 2019 |   Airline Merchandising Dynamic Pricing for Airlines

As air travel has become increasingly commoditized, airline yields have undergone an inexorable decline. To counter this trend, Airlines have unbundled the fare to offer a plethora of ancillary produc[...]

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Dynamic Pricing for Revenue Management: What's Going On?

By | on Oct 09, 2017 |   Airline Merchandising Dynamic Pricing for Airlines

In this article we examine the importance of dynamic pricing for airline revenue management, what it takes for airlines to engage in dynamic pricing, and introduce the new generation pricing engine th[...]

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Why the Airline Offer is a Big Deal

By | on Sep 22, 2017 |   The Airline Offer Airline Distribution Airline Merchandising IATA NDC

“The offer is the airline's biggest asset.” ~Jim Davidson, CEO, Farelogix. Traditionally, airlines create products at static price points in the PSS and then distribute them through different channels[...]

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How are Dynamic, Personalized Offers Changing Our Industry?

By | on Mar 09, 2017 |   The Airline Offer Airline Merchandising

  In my last post, I told you how technology is changing your conversations with hyper-connected customers. I also promised to tell you what your biggest asset is. You might think your biggest asset i[...]

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How Technology is Changing the Conversation with Customers

By | on Mar 02, 2017 |   Airline Merchandising

It’s obvious, or at least it should be by now, that technology is changing the conversation between airlines and travelers. It all begins with the concept of the hyper-connected consumer, or, more spe[...]

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