Articles on Airline Merchandising

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Why Dynamic Pricing and Data Science Will Make Headlines at ATPCO Elevate

By | on Oct 09, 2017 |   Airline Merchandising Dynamic Pricing for Airlines

In this article we examine the importance of dynamic pricing for airlines, what it takes for airlines to engage in dynamic pricing and introduce the airline dynamic pricing engine.

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The Offer is a Big Deal

By | on Sep 22, 2017 |   The Airline Offer Airline Distribution Airline Merchandising IATA NDC

“The offer is the airline's biggest asset.” ~Jim Davidson, CEO, Farelogix. Traditionally, airlines create products at static price points in the PSS, and then distribute them through different channel[...]

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How are Dynamic, Personalized Offers Changing Our Industry?

By | on Mar 09, 2017 |   The Airline Offer Airline Merchandising

  In my last post, I told you how technology is changing your conversations with hyper-connected customers. I also promised to tell you what your biggest asset is. You might think your biggest asset i[...]

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How Technology is Changing the Conversation with Customers

By | on Mar 02, 2017 |   Airline Merchandising

It’s obvious, or at least it should be by now, that technology is changing the conversation between airlines and travelers. It all begins with the concept of the hyper-connected consumer, or, more spe[...]

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