Last month, Farelogix hosted its Merchandising Master Class as part of Airline Information’s (AI) Mega Event in Barcelona, Spain. Farelogix representatives brought together industry thought leaders, top airline performers, and technology solution providers to discuss merchandising with the standing-room-only crowd. These Master Class events, which have become a staple of AI’s Mega Event series, have been conducted all over the world – from Singapore to New Orleans.
Recognizing that designing and implementing an effective airline merchandising program requires innovation on many levels, the Barcelona workshop explored the entire end-to-end process with a focus on taking action – from strategy to execution. Real case studies and hands-on technology approaches were used to tackle the full spectrum of successful merchandising including: differentiating your product and brand; tips to create and optimize the best offer; and insights on New Distribution Capability (NDC) and related technologies that can help you get to market quickly with the highest flexibility, efficiency and revenue per passenger.
Jim Davidson, President of Farelogix, kicked off the event with his presentation: “Merchandising Call to Action: Are You Leaving $15 Per Passenger On The Table?” Read the rest of this entry »