Questioning the travel industry status quo, one blog post at a time

Posts Tagged ‘Airline Information’

Last month, Farelogix hosted its Merchandising Master Class as part of Airline Information’s (AI) Mega Event in Barcelona, Spain. Farelogix representatives brought together industry thought leaders, top airline performers, and technology solution providers to discuss merchandising with the standing-room-only crowd. These Master Class events, which have become a staple of AI’s Mega Event series, have been conducted all over the world – from Singapore to New Orleans.

Recognizing that designing and implementing an effective airline merchandising program requires innovation on many levels, the Barcelona workshop explored the entire end-to-end process with a focus on taking action – from strategy to execution. Real case studies and hands-on technology approaches were used to tackle the full spectrum of successful merchandising including: differentiating your product and brand; tips to create and optimize the best offer; and insights on New Distribution Capability (NDC) and related technologies that can help you get to market quickly with the highest flexibility, efficiency and revenue per passenger.

Jim Davidson, President of Farelogix, kicked off the event with his presentation: “Merchandising Call to Action: Are You Leaving $15 Per Passenger On The Table?” Read the rest of this entry »

FLX Ancillary AwardGuess what? Our friends at United Airlines nominated the FLX Merchandise product in the Airline Information 2014 Mega Event Awards for Innovation of the Year – and we won! This is news our entire company is thankful for as we head into the holiday season!

We were nominated in the Ancillary Revenue and Merchandising category based on United’s cross-channel use of our Farelogix FLX Merchandise product. United set the stage for us to win by highlighting how we’ve helped them achieve their lofty goal of increasing ancillary revenue by 11% per passenger in Q3 2014, and generating revenues of $3 billion in 2014 from ancillary sales of a variety of products and services, including Economy Plus seats, priority boarding, bags, and various subscriptions.

United hosts the FLX Merchandise product and has integrated it directly into their technology stack. This allows them to quickly and efficiently update product pricing, add new products and services, and continuously optimize their offers. FLX Merchandise also generates offers for United’s Economy Plus seats across channels including through the GDS, allowing travel management partners and travel agencies to seamlessly book extra legroom seats. Read the rest of this entry »


As a precursor to Airline Information’s upcoming Mega Event Asia-Pacific 2014, we will be sponsoring a complimentary Ancillary Revenue Master Class on Tuesday, August 19, with a featured keynote from IdeaWorks’ Jay Sorensen. This event is a must see for anyone attending the Mega Event as it will shed some light on not only the “why” of airline merchandising, but also the “how,” while also demonstrating why delivering the right product at the right time and price to the right customer will put you on the path to more revenue and happy customers.

Farelogix will be providing some real life examples of merchandising in action, as well as putting our developers to the test with on-the-spot use case scenarios, so bring your ideas on how you’d like to generate ancillary revenue – maybe your use case will be selected!

Registration is still available, but space is limited so register now!


Now that spring has sprung, we’re packing our bags and hitting the road! We’re going to be at conferences, symposiums, education days, and more—all in the name of innovation in airline distribution!

Check out the upcoming events we’ll be at in the next six weeks.

NDC in Action: A Technology Symposium – Singapore
Along with Airline Information, UATP, and several industry thought leaders, we will demonstrate how NDC will enable airlines and other companies that sell travel to innovate, personalize, dynamically retail, and compete for customers at every touchpoint.

Airline Distribution 2014
This interactive conference is where audience members can contribute to the discussion and meet face-to-face with many of the industry leaders who are solving or working to solve the complex distribution questions facing airlines today. FLX’s Jim Davidson will sit on a panel discussion and give a keynote titled, Airline Merchandising, E-Commerce and Billions of Revenue – Why Some Airlines Are Winning. Read the rest of this entry »

In less than a month, Farelogix will be not only attending Airline Information’s Mega Event 2013 in beautiful Vancouver, but we will also be hosting an NDC in Action workshop the day prior to the Mega Event. This complimentary workshop will include speakers from LEK Consulting, IATA, Air Canada, ATPCO, Farelogix, and more, and touch on such topics as:

•   Deliver all your products and services, including ancillaries, through all your distribution channels.
•   Personalize your product offer based on traveler authentication.
•   Dynamically manage your own pricing.
•   Integrate merchandising, fare bundles and a-la-carte retail offers across channels.
•   Use mobile to engage with customers for contextual offers and real-time customer recovery and accommodation.

We encourage you to attend the Mega Event and register now for the NDC in Action workshop, as we will discuss how merchandising, retailing, and revenue are all being transformed by NDC and look at the technology behind bringing NDC to life.

See you in Vancouver!