An effective airline merchandising program showcases your brand, delights your customers, and grows both revenue and loyalty. But effective airline merchandising is not easy to accomplish. Embracing value-added services, personalization, and New Distribution Capability (NDC) requires innovation on many levels, from strategy to technology.
Farelogix is pleased to announce Dan McKone of L.E.K. Consulting and Jeff Hong of Hawaiian Airlines will both speak at the Ancillary Master Class on August 31st, 2015. Dan McKone is a Managing Director with L.E.K. Consulting, as well as a Partner and member of L.E.K.’s Global Leadership Team. He currently heads the firm’s Retail Sector and Head of Travel/Lodging in the Americas. He has directed more than 300 projects spanning corporate strategy, new concept development, and channel strategy, pricing and positioning.
Jeff Hong is currently the Director of Commercial Applications with Hawaiian Airlines. After a successful tour-of-duty with the United States Army, a period working with a technology startup, and working with Microsoft, he returned to his home state of Hawaii. At Hawaiian he specializes in delivering cutting edge solutions for the airline.
After attending the Merchandising Master Class, please be sure to attend Airline Information’s 2nd Annual Mega Event Asia Pacific 2015. This conference will bring together industry stakeholders responsible for merchandising to discuss the latest trends, best practices, actionable strategies and insights.